StepJockey is pleased to announce it has won a competitive process to join ActiveLab, a new scale-up programme for digital health businesses which promote physical activity.
ActiveLab is run by ukactive - formerly the Fitness Industry Association - the country's largest non-profit promoting health and wellbeing. Backed by founding partners AXA PPP and Tech City UK, ActiveLab aims to stimulate scalable health solutions that can help to overcome one of society's biggest challenges.
Steven Ward, Executive Director of ukactive, said: “We are delighted to have StepJockey on board”.
“The aim of ActiveLab is to help scale innovation through access to and expertise from ukactive’s 4,000 members, industry mentors, plus our private sector and government partners.
“The programme brings together the most highly networked collection of private investors in health and fitness ever, as well as an unprecedented amount of talent and experience.
“Our goal is to unearth the UK’s first health and fitness unicorn and become the global launchpad for innovative and scalable physical activity businesses”.
Paul Nuki, co-founder and CEO of StepJockey said: “Being picked as an exemplar business for ActiveLab is a huge privilege. It provides the team and business with an excellent platform from which to build out our sales, brand, product and partnerships. We can’t wait to get started”
Developments in data, behavioural economics and health tech are having a major impact on the physical activity landscape, which is expected to grow by £1.1bn (17 per cent) according to a recent ukactive report. ActiveLab will harness the sector's latent potential through its first cohort, comprising firms from across the UK focused on improving customer experiences, mobilising inactive populations and reimagining wellness products and facilities.
ukactive is chaired by Baroness Tanni Grey-Thompson and Dame Carol Black, the government’s advisor on workplace health and long-term conditions, is a Non-Executive Director
Last year the organisation released its excellent Blueprint for creating a more active Britain.