London's City Hall is known as a hub for important decision making for Britain’s capital, and in 2014, it was decided that the iconic building known as 'the Snail' would be labelled for calorie burn in order to boost the health and wellbeing of its staff.
City Hall partnered with Department of Health backed startup StepJockey. StepJockey is designed to engage staff in fun and accessible ways to keep fit and has sparked a stair climbing revolution at City Hall.
StepJockey’s Smart Signs were installed in the stairways on every floor of this iconic building to give employees the opportunity to track their calorie burn by taking the stairs instead of the lift. It also lets them take part in stair climbing Challenges.
In November 2014, City Hall became the first organisation in the world to run a StepJockey stair climbing Challenge. During the Challenge, hundreds of Greater London Authority staff ditched the lift in a bid to burn as many calories stair climbing as it would take to climb Mount Everest.
The StepJockey corporate wellness initiative, which is backed by London Mayor Boris Johnson, saw City Hall staff split into teams, each vying to burn more calories stair climbing than the rest.
The Everest Challenge proved a fantastic success, involving more than 200 employees in 35 teams. Workers at City Hall burned more than 6,000 calories in the first day alone.
Helen Nuki, StepJockey founder says: "I’m delighted with how the Climb Everest Challenge has been received. The teams are definitely working the stairs at City Hall and burning calories fast. Stair climbing is classed as a vigorous physical activity and burns more calories than jogging so everyone who has signed up should be proud of their contribution.”
The pace of the Challenge kept increasing, and within three days employees had burned 25,000 calories. By the end of the four week long challenge, a staggering 218,265 calories had been burned in total.
“We have people of all fitness levels getting involved and all those taking part are boosting their physical activity levels, which is what StepJockey is all about.” says Helen.
Boris Johnson, who has supported StepJockey since the company launched in November 2013, added: "Anything that gets people more active and helps tackle obesity is a good thing in my book."
This initiative is a great mix of old fashioned common sense and smart technology to track and incentiviseBoris Johnson
A stair climbing revolution
Since launch StepJockey has rated more than 8,000 stairways for calorie-burn, encouraging people across the world to take to the stairs to kick start physical activity. StepJockey’s health-promoting Smart Signs and gamification platform are widely used by large corporates and organisations including Proctor & Gamble, Deloitte, NHS, Lloyds of London, Legal and General, Public Health England and KPMG.
StepJockey offers a range of Challenge packages for organisations of all size, and the company has now run more than 40 stair climbing Challenges internationally. The Challenges have been shown to increase stair usage up to 800%, and in trials, 92% of those who took part in a challenge said they felt that stair climbing would become a habit.
To find out more about how StepJockey can help you create a culture of lasting healthy habits at work contact the team today at 0203 397 8377.