StepJockey launches in the United Arab Emirates with Arabic smart signs

EMBARGOED: 5 November 2014

One of London’s leading health technology companies has launched in the UAE, with a range of Arabic smart-signs that ‘nudge’ people to climb stairs instead of using lifts and elevators.

StepJockey (www.stepjockey.com) uses high-tech signs and free smartphone apps to strengthen the legs and hearts of office workers in Britain and around the world. Its signs are in use in over 3,500 buildings in more than 60 countries worldwide.

StepJockey (www.stepjockey.com) uses high-tech signs and free smartphone apps to strengthen the legs and hearts of office workers in Britain and around the world. Its signs are in use in over 3,500 buildings in more than 60 countries worldwide.

It believes that the gleaming towers of the UAE are a ‘natural gym’ and that if their stairs are fully utilised, UAE office workers could become some of the fittest in the world.

Climbing stairs is an everyday activity, but is officially classed as a ‘vigorous exercise’ that burns even more calories than jogging.

StepJockey smart signs work by displaying the exact calorie-burn for each stairway and giving motivational health messages. Office workers can then track, ‘gamify’ and share their stair-climbing performance with free smartphone apps that read the smart signs.

The KHDA headquarters at Dubai Academic City has become the first building in the UAE to install the new StepJockey signs. The education regulatory authority aims to act as a role model for students, parents and the wider Dubai community.

"KHDA is delighted to have worked with StepJockey to develop the first full
set of smart-stair prompts in Arabic”, said Hind Al Mualla, Chief of Engagement
at KHDA.

"We place great importance on wellness at KHDA, introducing numerous healthy initiatives for our staff. We believe that both health and wellbeing are a vital part of happiness. It’s our goal to provide a positive environment for employees, which offers plenty of opportunities for growth and development.”

"We place great importance on wellness at KHDA, introducing numerous healthy initiatives for our staff. We believe that both health and wellbeing are a vital part of happiness. It’s our goal to provide a positive environment for employees, which offers plenty of opportunities for growth and development.”

In trials involving more than 250,000 stair/lift journeys, stair climbing increased by up to 29% in buildings equipped with StepJockey smart signs. When office workers were able to track and gamify their stair climbing, stair use jumped by over 500%.

StepJockey was seed funded by the UK Department of Health and is now backed by private investors. Its founder, Helen Nuki, is a behavioural economics expert with a passion for health.

Nuki said: “We are delighted to be launching in the UAE with these amazing Arabic smart signs and hugely grateful for the support and enthusiasm shown to us by KHDA in getting them produced.

“The summer heat in the UAE means it is especially important people are able to make the most of indoor health opportunities such as stair climbing.

“StepJockey is about looking at the positive and promoting fitness for everyone a little bit at a time. We tell people how many calories are in food but we don’t tell them where they can burn them off. Through StepJockey, we are offering the opportunity to put that right’.

“The towers of Dubai and the UAE are a natural gym and through StepJockey we aim to positively label them as such”.

Notes for editors

1/ The new Arabic StepJockey signs
The new Arabic/English smart signs are available in a range of six colours or can be co-branded and colour-matched with corporate styles and logos.

Made from polished acrylic-glass and equipped with the latest near field technology, the signs display the calorie statistics specific to your stairs.

  • Features include:
  • A full read-out of the data for your staircase
  • Tested motivational health messages that are robustly evidence-based
  • NFC and QR tags to enable easy calorie tracking with our free apps
  • Easy to install wall-safe adhesive fixings

2/ Benefits of stair climbing

Stair climbing is officially classed as a “vigorous” exercise by health experts. It burns seven times more calories than taking a lift and burns more calories than jogging. Research shows that seven minutes stair climbing a day can half the risk of suffering a heart attack over 10 years. Just four minutes stair climbing a day is enough to prevent average adult weight gain.

Benefits for employers:

  • An effective and affordable way to promote health throughout the workplace
  • Improves staff engagement and productivity
  • Unlike other wellness plans, it benefits everyone in the building as you need no special skills or equipment for stair climbing
  • Clearly signals to stakeholders that you value a healthy environment
  • Helps meet Corporate and Social Responsibility (CSR) standards
  • Reduces lift congestion, carbon emissions and improves fire safety 

 

 

 

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